Analyzing ethical decision making in marketing

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Analyzing Ethical Decision Making in Marketing

Marketing ethics has been receiving increased research attention, particularly within the past 10 years. One area of interest in the topic has been development of models, or frameworks, for analyzing ethical decision making in marketing. Few of the models have been tested empirically. In addition, the existing frameworks suffer from certain limitations. This article presents an alternate approa...

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ژورنال

عنوان ژورنال: Journal of Business Research

سال: 1989

ISSN: 0148-2963

DOI: 10.1016/0148-2963(89)90001-5